#basketball

#basketball

Instead of a Billboard, HBO Refurbished a Basketball Court to Promote "Winning Time" MiniseriesTo promote their latest show Winning Time: The Rise of the Lakers Dynasty, HBO not only rolled out a glitzy campaign in the usual fashion, but also used the chance to celebrate the eponymous basketball team. To do that, HBO partnered with Project Backboard, a nonprofit dedicated to restoring old basketball courts and installing visual art, in order to transform a basketball court in Inglewood, California, as a love letter to the Lakers as well as the community.The team then spent four months repairing cracks, repainting court lines, and replacing the nets and rims. Not only that, they also invited celebrated muralist David Flores to place his art on the court, inspired of course by the series. Of course, the Lakers’ signature purple, yellow and white figured prominently on the installation.By doing this, HBO not only got to promote their new series but also left a lasting gift for the community.Image: HBO#basketball #BasketballCourt #HBO #ProjectBackboard #Inglewood #innercity #Lakers

The Tiffany Basketball: Special Edition Basketball in Tiffany & Co.'s Trademark Blue Color and Box is a Collab with Daniel ArshamThis year’s NBA All-Stars is going high fashion. Jewelry giant Tiffany and Co is announcing a collaboration with Cleveland Cavaliers’ creative director Daniel Arsham, as reported by Highsnobiety. This is not the first time that Tiffany is partnering with either the designer or an NBA entity. Special edition Tiffany’s Spalding ball was already on the market for a couple of grand. However, this new project will take on a grander court, the NBA All-Stars.As the All-Stars weekend is approaching, a Tiffany pop-up store will be present at The May in downtown Cleveland where the Cavs will be hosting their big game. Visitors can stroll around, shoot hoops on a custom half-court, and view the real Larry O’ Brien trophy that the Cavs won in 2016. They will be able to purchase custom-made Wilson basketballs in Tiffany blue that also bear Arsham’s signature double A logo. The bespoke ball retails at $575.Images: Tiffany#basketball #TiffanyAndCo #Tiffany #ClevelandCavaliers #DanielArsham #NBA #ball