March 26 happens to be a special day for Nike fans : it happens to be the Nike Air Max Day.
The iconic shoes is celebrating its 35th anniversary this year and to commemorate it, Nike rolled out a 3D billboard outside of Tokyo’s Shinjuku Station.
The Nike Air Max ad features an oversized Nike box thrust towards the street. Out of it, different Air Max designs come floating outside of the billboard. As varying designs and colors materialize, the ad ends with the Nike box moving back inside the billboard, with help from Shinjuku cat's paw.
The ad was a collaboration between Nike Tokyo's in-house brand creative studio and creative collective CEKAI.
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via Muse by Clio
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