One of McDonald's missions is to promote diversity within its restaurants and beyond. So far, it has been doing an excellent job establishing this mission by bringing families and friends of different cultures together through its food.
To further this campaign, McDonald's has partnered with the amazing Finnish rapper Marko Vouriheimo, also known as Signmark. Together they are raising awareness about deafness. They created campaign material wherein Signmark, who is deaf, performs the song using sign language. The catchy and visually beautiful tune is being promoted across TV and online platforms. The song is entitled, "Togetherness starts with understanding", and promotes inclusivity. Paparapapa, we are definitely lovin' it!
Video credit: @McDonaldsSuomi on YouTube
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