The use of closed captioning has often been thought of as an aid for those who experience hearing loss. Following that logic, one would presume that the older generations would watch media using closed captioning or subtitles more often. Not true, says a survey conducted by Preply.
According to news reports, Preply found that 70% of Gen Z, those born between 1997 and 2012, are likely to use closed captioning or watch a show with subtitles. Gen X, Baby Boomers, and Millennials were not nearly as likely to watch shows with captioning or subtitles. On average, only 50% of that group responded that they watched using subtitles and closed captioning.
Why is the use up among younger generations? There seems to be a variety of possibilities. The rise of access to international shows, the need to watch quietly, and background noise are just some of the reasoning.
(Image Credit: Preply)