The Real Business Of YouTube Hustle Gurus

The rise of these so-called “gurus” have to lead to people either falling for their schemes and scams, or continuing the trend and mindset of the lack of creativity, breaks, and individuality as the best way to achieve productivity and success. 

An interesting thing about these “influencers” is that they tell the same story: they grew up poor, moved to a new place, and worked hard because they want to get rich. The underdog narrative allows them to convince you that if they can do this, so can you. This is alright in the beginning when they probably encourage their viewers and followers to strive harder or heed their advice. 

But when their stories get out of touch, it’s when things take a different turn. Take, for example, Sebastian Ghiorghiu. This 24-year-old runs a “seven-figure marketing agency.” Mostly, a clip of him has gone viral on different platforms for two things: the sheer audacity he had saying that, or just how out of touch he was with the reality for other people in the world. 

“If you’re a guy in your 20s and you don’t have a Lamborghini, you should actually sit down and have, like, a serious discussion with yourself as to why you don’t have a Lambo,” he said on a podcast. “It is so incredibly easy, and there’s so much money out there.”

With how regular people have to look so hard to find a position open for them (and pray hard that it pays alright) and also chase other part-time jobs to make ends meet, Ghioghiu says how easy it is to have a luxury sportscar is just baffling. How does he do it? Well, he and other hustle gurus actually lean into real estate, selling online courses, crypto gambling, digital marketing, YouTube ads, and, crucially, drop shipping, Vox reveals. 

Drop shipping is the practice of purchasing cheap goods and selling them on a legitimate-seeming website for higher profit. They’d advertise this method as an easy way to earn “passive income,” and then advertise their viewers to pay (and sign up) to an influencer’s multi-thousand dollar online course that may or may not actually teach you anything.

Read more about the hustle of these “gurus” here.

Image credit: Sebastian Ghiorghiu/YouTube

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