The product that eventually became known as Kool-Aid goes back to the 19th century. Ir was first called Fruit Smack and then Kool-Ade and finally Kool-Aid. At the beginning of the Great Depression, packets of Kool-Aid cost ten cents. But they dropped the price by half, and sales quintupled! That's when Kool-Aid became a million-dollar business, and it sounds like a strategy other food manufacturers should think about. It wasn't until the 1950s that "Pitcher Man" came about. Ooooh, yeah! In the 1970s, he got a new name- "Kool-Aid Man," and he got arms and legs! That character had all kinds of adventures over the next 50 years. Kool-Aid Man is known for breaking through walls and causing mass destruction, but you have to admit, you'll never forget him.