Once Starkiller Base was destroyed, the First Order found themselves short of stormtroopers. The solution is to recruit new space cadets by video, although this particular ad is a little too honest to be all that attractive, even to the most desperate of the galaxy's losers.
You may think that Adam Driver is doing Kylo Ren's voice in the ad, but no. It's an artificial intelligence version! The algorithm was trained in his speech patterns, according to the YouTube description. I would assume that means Kylo Ren's speech pattern, because they nailed it pretty well. Driver's voice is distinctive, but his speech pattern is different in other movies. -via Geeks Are Sexy