Patrick Stewart Steps Up to Save the Day in a Super Bowl Ad

Your assignment: put at least a dozen pop culture characters into the same scene. They have nothing in common except that they are featured on the same TV channel, Paramount+. Some are themselves, some are fictional, and some are animated. Why not send them on a journey together? Let's make it a hike over Paramount Mountain, a riff on the iconic Paramount logo. In the latest episode, the challenge is to get a rope connected to the next peak. It doesn't get much more bizarre than this.

Did I say the latest episode? Yes, this is the 15th installment of the Paramount+ ad campaign titled A Mountain of Entertainment which began three years ago. The ads have been running one at a time during NFL games, and an edited version of the video above is slated to air during the Super Bowl on February 11th.

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