For decades, Japanese restaurant patrons the world over have been accustomed to the red topped glass containers of Kikkoman Soy Sauce. The soy sauce is such a must-have in Japanese cuisine that it has become one of Japan’s most important exports.
The slender bottle itself, designed by Kenji Ekuan in 1961, is so iconic that the company uses it as the subject of multiple ads.
Maho Kudo from Dentsu depicts a simple photograph of a lady that conjures up the soy sauce bottle through color and form. Berlin-based ad agency Scholz & Friends created this image of soy sauce in a bottle inspired by ukiyo-e artist Hokusai’s iconic “Great Wave”. Meanwhile, copywriter Eimi Iida and designer Hiroko Nagano collaborated on an ad inspired by ukiyo-e artist Kuniyoshi Utagawa’s humorous use of bodies to form images.
One thing is for sure, the ads may come and go but the bottle will always be famous.
#Kikkoman #soysauce #ads #bottle
View more Kikkoman soy sauce ads over at Spoon & Tamago.