Smile is a horror movie. Apparently, the film features villains who smile creepily. Instead of promoting the movie in the usual way, Paramount placed Smile actors in the crowd of Red-Sox Yankees, Mets-Athletics, and Cardinals-Dodgers baseball games. These actors' creepy smiles were all caught on camera.
This gimmick was done before the movie opened in theaters. The stunt was a social media success. Once people caught on to the creepy smiles in the audience they started looking for more creepy smiles at other games.
Do you think that this is a great marketing tactic or was the tactic a little too scary?
Image credit: @ErikDavis on Twitter
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